U Star Novels In the Media

Personalized books: Ustarnovels

Wednesday, August 20, 2008

 Being the star in your own novel. It’s reading with a twist. It’s the latest in a range of ‘personalized’ services that the internet offers. The business idea of co-founder Katie Olver won the 2006 Start-up Award for business plan of the year, before the company was even in business.

Ustar novels and books, a UK company founded in 2007, is an online business that allows people to create and buy personalized books. If the buyer provides up to twenty-six personal details such as names, features and traits, the company will create a romance novel featuring the buyer on every page.

Ustar books & novels is the brainchild of two former PR agents who ignored the small margins in book publishing by creating this personalised novel venture. Olver recently told start-up.co.uk that the company is seeking publishers across the pond to fulfil US orders.